Video Marketing

Video is an engaging, personalized and powerful way to communicate your brand story, showcase your value proposition and create engaging relationships with your prospects and customers. By creating authentic content, such as an ‘About Us’ video, a vlog that showcases your business’s thought leadership, or a service/product video promoting your businesses’ expertise, video can help set you apart from the competition.

Our Video Process

Our full-service team can support you during initial strategy and pre-production phase all the way through production, promotion, and campaign analysis.

Video Strategy & Campaign Planning:

Aligning on a clear vision of the final product helps ensure your business receives a positive ROI on your video marketing investment. We’ll work together to come up with a video content strategy that meets your goals and budget. Next, we will conduct a brainstorming workshop to solidify the video type, content details, script, and storyboard. We’ll also be researching keywords so SEO can aid your video once we publish it, much like a web page or blog post.

Production:

This is where we strike the lights and hit record. We’ll help you feel comfortable in front of the camera, all while getting the necessary shots that follow the script and storyboard we created from before.

Post-Production:

After filming, it’s off to the editing bay! Here, we’ll stitch together the proper clips, adjust the pacing, and find suitable music to help captivate your audience. Then, we’ll publish it to your specific marketing channels that will help maximize the video’s potential: social media, a particular webpage, your blog, and more.